Product photography covers many things. Anything from packshots that register the subject, so it presents itself efficiently and vigorously on a website, to advanced photography where the image beside introducing the product also tells a story. Many times it may be the extra effort that makes the product stand out and determine whether it will be a sale or the customer just clicks on.

Advanced post-processing combined with product photography can also be a considerable saving for the marketing budget. I photograph many prototypes that are not entirely perfect yet, but tight production plans require images before a better prototype is ready. That makes the workflow faster without getting more expensive, on the contrary.

The possibilities are many, and the sky is no limit.

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